https://shwetamulekar.com Shweta Mulekar Thu, 30 Dec 2021 15:37:40 +0000 https://shwetamulekar.com en https://shwetamulekar.com/Landing-Page Fri, 08 Jan 2021 07:31:03 +0000 Shweta Mulekar https://shwetamulekar.com/Landing-Page Hello! I am a brand and communication designer currently based in Pune. I enjoy building experiences with an intention of problem solving for an audience while using storytelling, emotions and memories to create stronger connections. Shweta likes to: Ask questions ︎ Follow a process ︎ Try something new&nbsp;︎ Meet new people ︎ Stay organised ︎&nbsp; https://shwetamulekar.com/36-Days-of-Type Tue, 23 Mar 2021 18:28:44 +0000 Shweta Mulekar https://shwetamulekar.com/36-Days-of-Type <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/b9c8a26d3d25771bebf6128370948ab1127555885e19518a81a10e3e473cfcd8/A.jpg" data-mid="103018646" border="0" src="https://freight.cargo.site/w/600/i/b9c8a26d3d25771bebf6128370948ab1127555885e19518a81a10e3e473cfcd8/A.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/b4ceb80c6adaa571e963246ba6882e5473bd4642228fcb1c8043ee4a1c31d2a5/B.jpg" data-mid="103018648" border="0" src="https://freight.cargo.site/w/600/i/b4ceb80c6adaa571e963246ba6882e5473bd4642228fcb1c8043ee4a1c31d2a5/B.jpg" /> <img width="600" height="600" width_o="600" height_o="600" 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+0000 Shweta Mulekar https://shwetamulekar.com/Looks-I-want-to-steal <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/1b90729fd42a7f9cea20a0e94bc2100f90acba3c30c2fe20aa716aad351acd73/-2.jpg" data-mid="103012557" border="0" src="https://freight.cargo.site/w/900/i/1b90729fd42a7f9cea20a0e94bc2100f90acba3c30c2fe20aa716aad351acd73/-2.jpg" /> <img width="1030" height="1030" width_o="1030" height_o="1030" data-src="https://freight.cargo.site/t/original/i/25ad89201aa8ae72d9be7db6a8a0c0c9d62ca8137f758fc9f900c6b05179b651/-4.jpg" data-mid="103012561" border="0" src="https://freight.cargo.site/w/1000/i/25ad89201aa8ae72d9be7db6a8a0c0c9d62ca8137f758fc9f900c6b05179b651/-4.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/5c356ba4b208572dc6a2540be966d552bf2b182a2087d9ad2d371422a86d1cd9/-5molly.jpg" data-mid="103012563" border="0" 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height_o="2000" data-src="https://freight.cargo.site/t/original/i/71b447f1639f58ad33f1dbe1f1fc38763dd0b281beeb77812d8922f31f032ddd/Entrance-BSS.jpg" data-mid="94464388" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/71b447f1639f58ad33f1dbe1f1fc38763dd0b281beeb77812d8922f31f032ddd/Entrance-BSS.jpg" /> <img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/a6bd9d41fc81ab29b2a3d1cf6191deadc6119cef913c4048c374c0cebb0e571f/4L3A0670.jpg" data-mid="94464381" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a6bd9d41fc81ab29b2a3d1cf6191deadc6119cef913c4048c374c0cebb0e571f/4L3A0670.jpg" /> BOMBAY SWEET SHOP To revive and reinvent the delight of consuming Indian mithai and the joy of gifting in India, by tapping into nostalgia and old fashioned sweetness. Bombay Sweet Shop is Mumbai’s very own sweet factory located in Byculla. It is a new celebratory venture by Hunger Inc., the company behind restaurants - The Bombay Canteen and O Pedro. Continuing their concept of ‘re-creation’ through all three brands, the company was eager to reinventIndian mithai (sweets) like never seen before. This brand strives to bring back the old fashioned sweetness of Indian mithai and celebrate the vast diversity of it. IDEATION, CONCEPTUALISATION, EXPERIENCE DESIGN, PACKAGING DESIGN, BRANDING AGENCY Please See Advertising TEAMAakriti Goswami, Vidhi Doshi, Purva Mehra. ROLECreative Designer 2019 <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/43516202377368732bb797dcc0c06069d03bde3ee0c35609c1527e39581ee735/Matchbox-Gift---Patissa--Kaju-Bon-Bon--Mithai.jpg" data-mid="94467683" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/43516202377368732bb797dcc0c06069d03bde3ee0c35609c1527e39581ee735/Matchbox-Gift---Patissa--Kaju-Bon-Bon--Mithai.jpg" /> After doing months of research, understanding the story behind each mithai, historically and emotionally, we narrowed down to the seed thought of this brand -&nbsp;Old fashioned sweetness. This is a nod to old Bombay and inspired by the city’s celebrated Art Deco architecture. The feelings of nostalgia evoked by the memories of childhood are brimming with sweetness, celebration, togetherness and warmth, all things this brand stands for. <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/1020fb7c7abf8b60167e0587c6ea335f2d94e959416b08fac5bcd7653a5fcc56/Mithai-Combo.jpg" data-mid="94467640" border="0" src="https://freight.cargo.site/w/1000/i/1020fb7c7abf8b60167e0587c6ea335f2d94e959416b08fac5bcd7653a5fcc56/Mithai-Combo.jpg" /> <img width="2963" height="2964" width_o="2963" height_o="2964" data-src="https://freight.cargo.site/t/original/i/f7eb939e2024a0f8ba4b967f4ee3f7aa22024a4b184908d5e9e9e3caff7856b1/website-06.png" data-mid="94467985" border="0" src="https://freight.cargo.site/w/1000/i/f7eb939e2024a0f8ba4b967f4ee3f7aa22024a4b184908d5e9e9e3caff7856b1/website-06.png" /> &nbsp; <img width="11522" height="9322" width_o="11522" height_o="9322" data-src="https://freight.cargo.site/t/original/i/94699319a5a7b3bbd6f45228f9436352dcbb3187fb93eaf390c966c200b3834c/website-04.png" data-mid="94467433" border="0" src="https://freight.cargo.site/w/1000/i/94699319a5a7b3bbd6f45228f9436352dcbb3187fb93eaf390c966c200b3834c/website-04.png" />Logo Design by Vidhi Doshi and Shweta Mulekar For the identity design, we took visual cues from the mithai shapes and created a hexagon of our own to hold the bold typography in a strong structure. The geometric forms and angles are inspired from the intricate shapes on the Art Deco buildings lined at Marine Drive and hence made it most suitable for a brand born in Bombay. <img width="7876" height="5759" width_o="7876" height_o="5759" data-src="https://freight.cargo.site/t/original/i/366ee6af4e4483a40be965f22b841b0d59931d52941e27f310c006e37e2e537b/website-03.png" data-mid="94467547" border="0" src="https://freight.cargo.site/w/1000/i/366ee6af4e4483a40be965f22b841b0d59931d52941e27f310c006e37e2e537b/website-03.png" /> COLOUR PALETTE The deep prussian and cobalt blue are an ode to Bombay and its surplus of blue through all seasons. Additionally the subtle gold accents combined with the royal magenta exude Indian luxury. TYPOGRAPHY As a brand, BSS salutes the past while staying contemporary in its approach. To balance this combination of nostalgia and modernity we chose two unique and well crafted typefaces that are decorative and functional. <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/d8d7471786ae824c8c72cb546d77c266a8505cf0eac5fa97d9da9f1f8784a4b6/File_006.jpeg" data-mid="94465714" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/d8d7471786ae824c8c72cb546d77c266a8505cf0eac5fa97d9da9f1f8784a4b6/File_006.jpeg" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/cf236f15925a4e88d40a17f9410b6763d01649304725e6f8d4e221c3a7964b03/File_007.jpeg" data-mid="94465715" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/cf236f15925a4e88d40a17f9410b6763d01649304725e6f8d4e221c3a7964b03/File_007.jpeg" /><img width="5603" height="3735" width_o="5603" height_o="3735" data-src="https://freight.cargo.site/t/original/i/795959b929c8503ac8c01805c274920ea8536211b5423566f36db9aed1505ad9/Unravel-Gift-Box---Laddoo.jpg" data-mid="94470956" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/795959b929c8503ac8c01805c274920ea8536211b5423566f36db9aed1505ad9/Unravel-Gift-Box---Laddoo.jpg" /> <img width="3005" height="1572" width_o="3005" height_o="1572" data-src="https://freight.cargo.site/t/original/i/61201e2eefe51b6d7a4005a32f35ee17734da7764a60254b04637f4d7b5e50ba/website-07.png" data-mid="94469354" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/61201e2eefe51b6d7a4005a32f35ee17734da7764a60254b04637f4d7b5e50ba/website-07.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5616668ccfb0f91b15d35629a6c6dedc2bc5bc0dfc1b6446852824b7baefa7d8/Outside-BSS.jpg" data-mid="94469155" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5616668ccfb0f91b15d35629a6c6dedc2bc5bc0dfc1b6446852824b7baefa7d8/Outside-BSS.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a88e7976d381caf817937f3b557b73ea024f8c3aee442817fa3c09b47c746af7/Cafe-BSS.jpg" data-mid="94469458" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/a88e7976d381caf817937f3b557b73ea024f8c3aee442817fa3c09b47c746af7/Cafe-BSS.jpg" /> Taking inspiration from the city’s beautiful architecture, a small mill compound in the heart of South Bombay was transformed into a beautiful sweet factory that would transport one to a mithai wonderland. The space was transformed into a playing ground for action and movement that went into making mithai. We had an assembly counter, hot and cold station to segregate the offerings, a gifting window to customise and make your own package and even a window to get a peek into the kitchen that hosted large woks stirring creamy goodness ready to be feasted on. <img width="1710" height="559" width_o="1710" height_o="559" data-src="https://freight.cargo.site/t/original/i/ab5ece5a3647732fa08ef98b1a2c8178e3250dd8bfdac03937bdd22c7f01f642/website-08.jpg" data-mid="94470426" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ab5ece5a3647732fa08ef98b1a2c8178e3250dd8bfdac03937bdd22c7f01f642/website-08.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/83ae3d814d989fc9c50445fb7a1d9bfb6aba279db678d714599c918e57dda4bd/Halwai-Window-BSS.jpg" data-mid="94469156" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/83ae3d814d989fc9c50445fb7a1d9bfb6aba279db678d714599c918e57dda4bd/Halwai-Window-BSS.jpg" /> The Rani Bagh Collection We turned straight to our friendly and chirpy neighbourhood of the Byculla zoo, famously known as Rani Bagh, for the launch of BSS. This collection is a throwback to Bombay picnics and childhood and a fitting showcase of this hidden gem situated near Bombay Sweet Shop. Surprisingly, it turned out to be the biggest treasure of stories, history and biodiversity, right from its famous residents - the elephants to the massive bulbous baobab tree present right in the centre of the park. <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/772471b9b6a2bb7363fd1fcdffc760f0df37ccd08254b78e695808f1f4b5ad72/Gift-Combo.jpg" data-mid="94465717" border="0" src="https://freight.cargo.site/w/1000/i/772471b9b6a2bb7363fd1fcdffc760f0df37ccd08254b78e695808f1f4b5ad72/Gift-Combo.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7f25c6756d002e9ac8dcb70790fa07ad545276f232044f91473da9850240ced3/Shelves---Ranibagh-BSS.jpg" data-mid="94470952" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7f25c6756d002e9ac8dcb70790fa07ad545276f232044f91473da9850240ced3/Shelves---Ranibagh-BSS.jpg" /> Our primary motive was not only to design beautiful looking boxes and tins but also weave a Bombay story through each fold and turn. We packed our boxes with little nuggets of memories, for example the chikki box contains hidden prompts and stories relating to India’s railway history, which popularised the consumption of chikki, the unravel box acted as a dramatic opening to the intricate patterns and visuals inspired by the Rani Bagh within and so on. <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/66011992448ee07a55ef79e1993ff54a1d296cfebb555a00b108996fd92deff2/Festive-Combo.jpg" data-mid="94471015" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/66011992448ee07a55ef79e1993ff54a1d296cfebb555a00b108996fd92deff2/Festive-Combo.jpg" /> <img width="5697" height="3798" width_o="5697" height_o="3798" data-src="https://freight.cargo.site/t/original/i/9887852f3eae0d8345157bbcb556c7cf67d74de436a490b05a5550ae21372aa7/Unravel-Gift-Box---Laddoo-2.jpg" data-mid="94470955" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9887852f3eae0d8345157bbcb556c7cf67d74de436a490b05a5550ae21372aa7/Unravel-Gift-Box---Laddoo-2.jpg" /> <img width="5462" height="3642" width_o="5462" height_o="3642" data-src="https://freight.cargo.site/t/original/i/31b17af3de6589fe5aa07af54eee92300eb547ce4fd885fbb81b287cf039d2c0/Assorted-Indian-Gummies.jpg" data-mid="94471017" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/31b17af3de6589fe5aa07af54eee92300eb547ce4fd885fbb81b287cf039d2c0/Assorted-Indian-Gummies.jpg" /><img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/7807fd5d5563ef3268d1e3bc4cb278275151a20662d568475a2f61c6c981fee9/Chocolate-Butterscotch-Barks5.jpg" data-mid="94471013" border="0" src="https://freight.cargo.site/w/1000/i/7807fd5d5563ef3268d1e3bc4cb278275151a20662d568475a2f61c6c981fee9/Chocolate-Butterscotch-Barks5.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/496b860166517b01810c62a1ed518025c9d81060b07176e472b5966d04497ed3/Chikki-Packaging.jpg" data-mid="94471018" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/496b860166517b01810c62a1ed518025c9d81060b07176e472b5966d04497ed3/Chikki-Packaging.jpg" /><img width="466" height="469" width_o="466" height_o="469" data-src="https://freight.cargo.site/t/original/i/90bd5f82a276194b9e7d7b644a4d7473056f5bafd41cf94d143bd9203ea63fe4/Screenshot-2020-12-25-at-5.22.54-PM.png" data-mid="94470957" border="0" data-scale="89" src="https://freight.cargo.site/w/466/i/90bd5f82a276194b9e7d7b644a4d7473056f5bafd41cf94d143bd9203ea63fe4/Screenshot-2020-12-25-at-5.22.54-PM.png" /><img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/ebbff6c80e1515b938e6efb8ae9077f2ec4baeee812fb4a202fd030556375e9b/Chikki-Thins2.jpg" data-mid="94471019" border="0" src="https://freight.cargo.site/w/1000/i/ebbff6c80e1515b938e6efb8ae9077f2ec4baeee812fb4a202fd030556375e9b/Chikki-Thins2.jpg" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/370b4f222955825c316643c07da42f124450642f2cce032e4eb5c31255fb3820/DSC_0772.jpg" data-mid="94469249" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/370b4f222955825c316643c07da42f124450642f2cce032e4eb5c31255fb3820/DSC_0772.jpg" /> Diwali Collection 2020 The festival of lights, the season of gifting and the month of togetherness, Diwali is a week of the biggest celebration this country witnesses. This was the perfect time for Bombay Sweet Shop to join the festivities. We took cues from the decor, traditions and rituals during this week and built a language that was fun, floral, glittering and celebratory. <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/1ce4f5f1840330648e1ed0c038c98a029f3220897028b8c975ac52a443b1e572/BadiDiwaliBox_VerticalWithBranding_BombaySweetShop_HeenaPunwani.jpg" data-mid="98831597" border="0" src="https://freight.cargo.site/w/1000/i/1ce4f5f1840330648e1ed0c038c98a029f3220897028b8c975ac52a443b1e572/BadiDiwaliBox_VerticalWithBranding_BombaySweetShop_HeenaPunwani.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/e560042e2d983640f2ffbdeacd8c7d98b2a4dd4c3aa15b5bf8a695af8f1332af/AssortedDiwaliBoxof182_Vertical_BombaySweetShop_HeenaPunwani.jpg" data-mid="98831549" border="0" src="https://freight.cargo.site/w/1000/i/e560042e2d983640f2ffbdeacd8c7d98b2a4dd4c3aa15b5bf8a695af8f1332af/AssortedDiwaliBoxof182_Vertical_BombaySweetShop_HeenaPunwani.jpg" /> The iconic marigold flowers combined with sparkling lights and diamond shaped flowers speckled over the box sleeves set the tone for this collection. This festival sees a burst of colour in it’s decor, clothing, rangoli patterns and lanterns and that’s where we found our colour palette for this collection. <img width="3001" height="2234" width_o="3001" height_o="2234" data-src="https://freight.cargo.site/t/original/i/392445ce5c2a0300d4bf68f0fdfa2477091fd71446a750780736b95ec9a24b8a/website-39.png" data-mid="98832982" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/392445ce5c2a0300d4bf68f0fdfa2477091fd71446a750780736b95ec9a24b8a/website-39.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/49a3f7446377a93ab7809e675e023a8051a87444a5515a440865764e0b628673/Unravelbox_BombaySweetShop_HeenaPunwani.jpg" data-mid="98831550" border="0" src="https://freight.cargo.site/w/1000/i/49a3f7446377a93ab7809e675e023a8051a87444a5515a440865764e0b628673/Unravelbox_BombaySweetShop_HeenaPunwani.jpg" /> Image credits: Bombay Sweet Shop https://shwetamulekar.com/Gin-Explorer-s-Club Thu, 30 Dec 2021 15:37:40 +0000 Shweta Mulekar https://shwetamulekar.com/Gin-Explorer-s-Club <img width="5400" height="1800" width_o="5400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/6dc1894c6c30808d674c6dda2bb2fc7baae5234288d59f238c6d7e393ff9d9e3/Flatlay4.jpg" data-mid="128565596" border="0" src="https://freight.cargo.site/w/1000/i/6dc1894c6c30808d674c6dda2bb2fc7baae5234288d59f238c6d7e393ff9d9e3/Flatlay4.jpg" /> <img width="2853" height="5470" width_o="2853" height_o="5470" data-src="https://freight.cargo.site/t/original/i/b5bae12627d3f870d0934b6d3e6152e47718607c20b10cce1605f048c87d0a89/DSC09498.jpg" data-mid="128565602" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b5bae12627d3f870d0934b6d3e6152e47718607c20b10cce1605f048c87d0a89/DSC09498.jpg" /> GIN EXPLORER’S CLUB To recreate an experience of a Gin festival in people’s home.The Gin Explorer’s Club is a platform that talks about everything gin. A self proclaimed encyclopedia of gin, it educates and informs its audience about everything from new gin brands to gin tipples and garnishes. Every year they host a gin festival in different cities in India. Due to the pandemic that year, the festival was to be experienced remotely. In order to make it intimate yet enjoyable, the team designed the ‘Festival in a Box’. Made in collaboration with many gin brands, it was was an exciting kit filled with everything one would need to create a ‘gin-tastic’ experience in the comfort of their home. We were commisioned to design the visual language and in-house collaterals for that year’s ‘Festival in a Box’. <img width="1063" height="515" width_o="1063" height_o="515" data-src="https://freight.cargo.site/t/original/i/2084c637cf2a78e3bfbc0d8e643bff65649c2e3a0a9f7f04df09714713cc142d/people-09.png" data-mid="134789990" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/2084c637cf2a78e3bfbc0d8e643bff65649c2e3a0a9f7f04df09714713cc142d/people-09.png" /> IDEATION, CONCEPTUALISATION, COLLATERAL DESIGN COLLABORATION WITH&nbsp;Gin Explorer’s Club TEAMSneha Dasgupta ROLECreative Designer 2021 <img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/e1909b5945ac05fb58001be84b69265ddf3ae28fd51fdbe63ee08a6666564624/insta-08.jpg" data-mid="134789156" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e1909b5945ac05fb58001be84b69265ddf3ae28fd51fdbe63ee08a6666564624/insta-08.jpg" /> <img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/2bcb5ff7280bea8dd56c8ad5976ec8c6dc58637327844ab9a910c5aebed5b027/insta-06.jpg" data-mid="134789152" border="0" src="https://freight.cargo.site/w/1000/i/2bcb5ff7280bea8dd56c8ad5976ec8c6dc58637327844ab9a910c5aebed5b027/insta-06.jpg" /> <img width="4501" height="4500" width_o="4501" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1577fd60ca8b91ae9f3ca30f1e7a76673fbb2e6c50549e409291108323fec15e/insta-03.jpg" data-mid="134789136" border="0" src="https://freight.cargo.site/w/1000/i/1577fd60ca8b91ae9f3ca30f1e7a76673fbb2e6c50549e409291108323fec15e/insta-03.jpg" /> <img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/144256d543f58fc97913fd4d2cac03783bc044ef396ac11e8e1e79084a540649/insta-04.jpg" data-mid="134789146" border="0" src="https://freight.cargo.site/w/1000/i/144256d543f58fc97913fd4d2cac03783bc044ef396ac11e8e1e79084a540649/insta-04.jpg" /> <img width="653" height="646" width_o="653" height_o="646" data-src="https://freight.cargo.site/t/original/i/af679a86a5c41d013d2d59b7f8db67a9be6d91521a1834446410b129c0700364/INSTAGRAM-STICKER2.gif" data-mid="134789703" border="0" src="https://freight.cargo.site/w/653/i/af679a86a5c41d013d2d59b7f8db67a9be6d91521a1834446410b129c0700364/INSTAGRAM-STICKER2.gif" /> <img width="4501" height="4500" width_o="4501" height_o="4500" data-src="https://freight.cargo.site/t/original/i/7bf9e685aa20b5e52efa3afbb4b329b73f5f6c5a67bec9b9dd576c62a791e8b0/insta-02.jpg" data-mid="134789133" border="0" src="https://freight.cargo.site/w/1000/i/7bf9e685aa20b5e52efa3afbb4b329b73f5f6c5a67bec9b9dd576c62a791e8b0/insta-02.jpg" /> <img width="4500" height="4501" width_o="4500" height_o="4501" data-src="https://freight.cargo.site/t/original/i/f33a1820b507bbd336b69b0e7c28d9aea513bab68e82e67707f9f81dff227727/insta-05.jpg" data-mid="134789150" border="0" src="https://freight.cargo.site/w/1000/i/f33a1820b507bbd336b69b0e7c28d9aea513bab68e82e67707f9f81dff227727/insta-05.jpg" /> <img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/8a2a30b239c7311ea8872882c74e0ad998fd00538e7e53af087b20273ac9bce7/insta-07.jpg" data-mid="134789153" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8a2a30b239c7311ea8872882c74e0ad998fd00538e7e53af087b20273ac9bce7/insta-07.jpg" /> Image credits: Gin Explorer’s Club https://shwetamulekar.com/Mumum Mon, 11 Jan 2021 20:23:26 +0000 Shweta Mulekar https://shwetamulekar.com/Mumum <img width="601" height="562" width_o="601" height_o="562" data-src="https://freight.cargo.site/t/original/i/a0adc7a30757cb8a03f7c6015d2a240102533d61846a349ed1956a5f2d252f7d/Screenshot-2020-12-22-at-1.13.22-AM.png" data-mid="94723081" border="0" src="https://freight.cargo.site/w/601/i/a0adc7a30757cb8a03f7c6015d2a240102533d61846a349ed1956a5f2d252f7d/Screenshot-2020-12-22-at-1.13.22-AM.png" /> &nbsp; &nbsp;<img width="601" height="599" width_o="601" height_o="599" data-src="https://freight.cargo.site/t/original/i/70cf29d2aacc276745408bbbb9691d001e760632982ce7bf81216f4765f61412/Screenshot-2020-12-22-at-1.17.06-AM.png" data-mid="94722044" border="0" data-scale="93" src="https://freight.cargo.site/w/601/i/70cf29d2aacc276745408bbbb9691d001e760632982ce7bf81216f4765f61412/Screenshot-2020-12-22-at-1.17.06-AM.png" /> <img width="600" height="558" width_o="600" height_o="558" data-src="https://freight.cargo.site/t/original/i/95fbafae2e1aea937dc4974026f6cfa6311b3f2c5fb705061240f04ddc0030a8/Screenshot-2020-12-22-at-1.13.41-AM.png" data-mid="94723074" border="0" src="https://freight.cargo.site/w/600/i/95fbafae2e1aea937dc4974026f6cfa6311b3f2c5fb705061240f04ddc0030a8/Screenshot-2020-12-22-at-1.13.41-AM.png" /> <img width="599" height="600" width_o="599" height_o="600" data-src="https://freight.cargo.site/t/original/i/65cd88db59391a57b186f2f10f6b3caffe98da9043852a9f4e5ed4007db306fc/Screenshot-2020-12-22-at-1.17.15-AM.png" data-mid="94722045" border="0" src="https://freight.cargo.site/w/599/i/65cd88db59391a57b186f2f10f6b3caffe98da9043852a9f4e5ed4007db306fc/Screenshot-2020-12-22-at-1.17.15-AM.png" /> MUMUM Punchy Protein Puffs: To create a snacking option that is encouraging a young and energetic kid to choose a healthy and&nbsp;yummy alternative. Mumum was born, as a result of two enterprising moms who wanted their kids to eat better and didn’t find suitable options in the country.&nbsp; CHALLENGE: After launching their first three products which were aimed at toddlers only, Mumum approached us with a new product which was for an older kid. Our aim was to visually and verbally appeal to a 4+ kid who would engage with the packaging directly. IDEATION, CONCEPTUALISATION, PACKAGING DESIGN AGENCY Please See Advertising TEAMAakriti Goswami, Kimberly Anthoney, Chitra Varde ROLE Creative Designer 2019 Wordmark explorations <img width="3789" height="2751" width_o="3789" height_o="2751" data-src="https://freight.cargo.site/t/original/i/c191214ad2e8ffc4268aa48d955e953293b41075a37834264cc67d34b891db11/mumum-14.png" data-mid="94865045" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/c191214ad2e8ffc4268aa48d955e953293b41075a37834264cc67d34b891db11/mumum-14.png" /> The shows they watched, books they read, art they created all exuded high energy, hero characters, adventure and play. In order to entice the child into choosing a pack of puffs from the shelf, we had to communicate using the language he/she was&nbsp;familiar with. SEED THOUGHT : Burst of Energy <img width="7692" height="2780" width_o="7692" height_o="2780" data-src="https://freight.cargo.site/t/original/i/d03b75580bcddeefcd4ddfa446df3796e7e9edf4ef2af15fe2260ff33a665afe/mumum-17.png" data-mid="94862851" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d03b75580bcddeefcd4ddfa446df3796e7e9edf4ef2af15fe2260ff33a665afe/mumum-17.png" /> Character explorations <img width="602" height="560" width_o="602" height_o="560" data-src="https://freight.cargo.site/t/original/i/66d26e35a39a0943ae382abce0d63663650c17f27e370be4f8bf7b3927563930/Screenshot-2020-12-22-at-1.13.30-AM.png" data-mid="94861654" border="0" src="https://freight.cargo.site/w/602/i/66d26e35a39a0943ae382abce0d63663650c17f27e370be4f8bf7b3927563930/Screenshot-2020-12-22-at-1.13.30-AM.png" /> <img width="1595" height="2067" width_o="1595" height_o="2067" data-src="https://freight.cargo.site/t/original/i/18887206af3b648c75e20cd90a9874a120a98acaac700491b16fcee9b18f8297/190730_puff_pizza_openfile_forRavi-02.jpg" data-mid="94722141" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/18887206af3b648c75e20cd90a9874a120a98acaac700491b16fcee9b18f8297/190730_puff_pizza_openfile_forRavi-02.jpg" /> <img width="592" height="383" width_o="592" height_o="383" data-src="https://freight.cargo.site/t/original/i/dfda66f74ff902b473f766d076401b3b92a6bc8fa444a2f2496e5ce10b35397f/Screenshot-2020-12-28-at-5.31.49-PM.png" data-mid="97496078" border="0" data-scale="92" src="https://freight.cargo.site/w/592/i/dfda66f74ff902b473f766d076401b3b92a6bc8fa444a2f2496e5ce10b35397f/Screenshot-2020-12-28-at-5.31.49-PM.png" /> Oaties:To create a snacking option that is encouraging a young and energetic kid to choose a healthy and&nbsp;yummy alternative.&nbsp; CHALLENGE:Oaties were taregtted to the whole family, as anyone young or old would enjoy them.&nbsp;The overall story had to be imaginative and mature. Our motive was to carry on the seed thought of a ‘burst of energy’ using a different approach. Based on our understanding of the product and its method of consumption, we took the route of travel and movement as the driving force for our visualisation. SEED THOUGHT : On-the-Go VISUAL EXPLORATIONS I explored different scenarios using both characters to communicate travel, adventure and energy.&nbsp;To communicate the act of travelling, The M character striding on a skateboard across the Oaties backdrop with a blue cap strapped on its head gave the animated character some youthfulness. Wordmark explorations <img width="2826" height="1476" width_o="2826" height_o="1476" data-src="https://freight.cargo.site/t/original/i/7903fca6234f6f2f87cbc3e400dceb162b17f15d12055a307a34e1b9af22a43e/mumum2-05.png" data-mid="97738731" border="0" src="https://freight.cargo.site/w/1000/i/7903fca6234f6f2f87cbc3e400dceb162b17f15d12055a307a34e1b9af22a43e/mumum2-05.png" /> &nbsp;Character explorations <img width="7630" height="3550" width_o="7630" height_o="3550" data-src="https://freight.cargo.site/t/original/i/672b7054ee63a53c5d94641d4a7cde10f181f519f3c51ef76e8d4736a8a38d2c/mumum-07.png" data-mid="97738954" border="0" src="https://freight.cargo.site/w/1000/i/672b7054ee63a53c5d94641d4a7cde10f181f519f3c51ef76e8d4736a8a38d2c/mumum-07.png" /> <img width="651" height="857" width_o="651" height_o="857" data-src="https://freight.cargo.site/t/original/i/c38b7e98e2081a5ce50c74d57478e0d9279817276a3b6f695f5d75a45b2f0d0e/190311_chunkies-2A.jpg" data-mid="97496133" border="0" src="https://freight.cargo.site/w/651/i/c38b7e98e2081a5ce50c74d57478e0d9279817276a3b6f695f5d75a45b2f0d0e/190311_chunkies-2A.jpg" /> <img width="650" height="857" width_o="650" height_o="857" data-src="https://freight.cargo.site/t/original/i/950a22773a6ec38293ab97e656cdcbdbc5aefa986d09b0323876bbdebc3d7e95/190308_chunkies_6.jpg" data-mid="97496132" border="0" src="https://freight.cargo.site/w/650/i/950a22773a6ec38293ab97e656cdcbdbc5aefa986d09b0323876bbdebc3d7e95/190308_chunkies_6.jpg" /> <img width="3005" height="2271" width_o="3005" height_o="2271" data-src="https://freight.cargo.site/t/original/i/e458c61234a3c9a42079cddba27d32e71fa9860aad1cb859b92ec3ab93b3b400/mumum-16.png" data-mid="97753178" border="0" src="https://freight.cargo.site/w/1000/i/e458c61234a3c9a42079cddba27d32e71fa9860aad1cb859b92ec3ab93b3b400/mumum-16.png" /> <img width="3005" height="2272" width_o="3005" height_o="2272" data-src="https://freight.cargo.site/t/original/i/2aec2e193b659ae9977d0b518bee3643748e443e579adb58823c7feadb21679d/mumum-15.png" data-mid="97753177" border="0" src="https://freight.cargo.site/w/1000/i/2aec2e193b659ae9977d0b518bee3643748e443e579adb58823c7feadb21679d/mumum-15.png" /> <img width="2980" height="2746" width_o="2980" height_o="2746" data-src="https://freight.cargo.site/t/original/i/8ea594da0606ffc6c53fc0884483aa4b50ec314ed60bc572655b021bc4fc4fb9/mumum-13.png" data-mid="97739030" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/8ea594da0606ffc6c53fc0884483aa4b50ec314ed60bc572655b021bc4fc4fb9/mumum-13.png" />&nbsp; To cue weekly serving, each Oaties box included 7 individually wrapped bite sized squares. Additionally, the mini wrappers mimicked candy bars, thus enticing the kid into eating healthy and yummy snacks.<img width="1335" height="2434" width_o="1335" height_o="2434" data-src="https://freight.cargo.site/t/original/i/92baa5e7514f0dbb2ac4dc4c5282eec3f7eea6ba1b45c318f216b18337057f99/mumum-17.png" data-mid="97754165" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/92baa5e7514f0dbb2ac4dc4c5282eec3f7eea6ba1b45c318f216b18337057f99/mumum-17.png" /> Image credits : The Mumum Company https://shwetamulekar.com/Cincin Sun, 17 Jan 2021 09:54:10 +0000 Shweta Mulekar https://shwetamulekar.com/Cincin <img width="5035" height="2472" width_o="5035" height_o="2472" data-src="https://freight.cargo.site/t/original/i/dfd6684df21de0b7a05e9e2ef2c6989f710ccd32a2b43212a30f55308c7a76c6/cincin-15.jpg" data-mid="95395445" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/dfd6684df21de0b7a05e9e2ef2c6989f710ccd32a2b43212a30f55308c7a76c6/cincin-15.jpg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/694755c1c8b2683d2112fd7163c057b36fbcfc262a8a378266b428917eedc2e9/1_mXW-ugcNJqlFoNKU_SU9PQ-1-768x1024.jpg" data-mid="95398955" border="0" data-scale="99" src="https://freight.cargo.site/w/768/i/694755c1c8b2683d2112fd7163c057b36fbcfc262a8a378266b428917eedc2e9/1_mXW-ugcNJqlFoNKU_SU9PQ-1-768x1024.jpg" /> Image credits: Cincin The Cincin wine book titled “More vino, per favore” was the menu we designed in the form of a book to create a more tangible experience while consuming wine. CINCIN To build a new concept of drinking wine as a more approachable and enjoyable experience that can be a part of your every meal. Cincin is an Italian restaurant and bar in Bandra, Mumbai that strives to give Indians a taste of an authentic Italian experience. The brand is built on the what Italy is today - excitement, passion, authenticity and vibrancy.&nbsp; Along with being famous for their hand-rolled pastas, Cincin also had an unending wine list that was unfortunately only approached by the oenophiles. As they were in the process of launching their first ever house wine, they came to us with a unique challenge - ‘How do we get people to drink more wine?” <img width="6259" height="2259" width_o="6259" height_o="2259" data-src="https://freight.cargo.site/t/original/i/58ae052c287d8b2aac130915884cb534322e1fb9068e8bd33deac18e84e77123/website-17.png" data-mid="95401600" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/58ae052c287d8b2aac130915884cb534322e1fb9068e8bd33deac18e84e77123/website-17.png" /> CONCEPTUALISATION, COMMUNICATION DESIGN, ILLUSTRATION, EXPERIENCE DESIGN. AGENCY Please See Advertising TEAMAnshaya Gogia, Karno Guhathakurta, Khaim Talib. ROLECreative Designer 2018 <img width="3283" height="2281" width_o="3283" height_o="2281" data-src="https://freight.cargo.site/t/original/i/ec224c49ea680896cafecaa148a0ae251fffb15ded9c5e963c1a3eca357592a4/181121_CinCin_WineBook_insidepages.jpg" data-mid="95398302" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/ec224c49ea680896cafecaa148a0ae251fffb15ded9c5e963c1a3eca357592a4/181121_CinCin_WineBook_insidepages.jpg" /> ‘If you were a bottle of wine, which one would you be?’ We personified Cincin’s top 10 wines, according them human attributes based on their flavour, colour and the context in which they would be consumed. To ensure that the menu offered some utility we added a bookmark with the wine list to make it easier to spot the names and price. On each page we also offered a recommendation by the restaurant. Since India is not primarily a wine drinking country, another area that people find most intimidating is the names of international wines. We solved that too with a pronunciation note under the name. <img width="6992" height="4961" width_o="6992" height_o="4961" data-src="https://freight.cargo.site/t/original/i/8cda9eed5588f50c10b5c1807a88dd06dde1f824eb8d090d31a785ccd727528c/190123_CinCin_WineBook_insidepages3.jpg" data-mid="95397254" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/8cda9eed5588f50c10b5c1807a88dd06dde1f824eb8d090d31a785ccd727528c/190123_CinCin_WineBook_insidepages3.jpg" /> <img width="6992" height="4961" width_o="6992" height_o="4961" data-src="https://freight.cargo.site/t/original/i/40d6c12edd9916271354383701cb29fbba28042f41127b650bae7681d1702c06/190123_CinCin_WineBook_insidepages.jpg" data-mid="95402542" border="0" src="https://freight.cargo.site/w/1000/i/40d6c12edd9916271354383701cb29fbba28042f41127b650bae7681d1702c06/190123_CinCin_WineBook_insidepages.jpg" /> <img width="6992" height="4961" width_o="6992" height_o="4961" data-src="https://freight.cargo.site/t/original/i/72b50601cbc6004acfe3b606d054b1c4452996f51b6f79bf71a6bb7ef0d6731f/190123_CinCin_WineBook_insidepages2.jpg" data-mid="95402556" border="0" src="https://freight.cargo.site/w/1000/i/72b50601cbc6004acfe3b606d054b1c4452996f51b6f79bf71a6bb7ef0d6731f/190123_CinCin_WineBook_insidepages2.jpg" /> <img width="450" height="568" width_o="450" height_o="568" data-src="https://freight.cargo.site/t/original/i/129600ea5743f99ed12e8944b13d8928de93f300ee19faf1720194c67b88d259/1_6OQSjnqH96sG84mny5xezg-1.png" data-mid="95398954" border="0" data-scale="93" src="https://freight.cargo.site/w/450/i/129600ea5743f99ed12e8944b13d8928de93f300ee19faf1720194c67b88d259/1_6OQSjnqH96sG84mny5xezg-1.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7f25c6756d002e9ac8dcb70790fa07ad545276f232044f91473da9850240ced3/Shelves---Ranibagh-BSS.jpg" data-mid="95370056" border="0" data-scale="100" src="//freight.cargo.site/w/750/i/7f25c6756d002e9ac8dcb70790fa07ad545276f232044f91473da9850240ced3/Shelves---Ranibagh-BSS.jpg" style="width: 340.1042785644531px; height: 226.7361857096354px; display: none;"> To commemorate their first anniversary, Cincin launched their first ever house wine called Cincin Rosso. Since the experience of drinking Rosso was so joyful, we depicted that emotion through vibrant colours and expressive typography, thus creating the whimsical and fun word mark. <img width="10584" height="9901" width_o="10584" height_o="9901" data-src="https://freight.cargo.site/t/original/i/33b05354da86cc4357fc1539dfb52ae2f11f0b091e10337d58932642d3438169/website-16.jpg" data-mid="95400660" border="0" src="https://freight.cargo.site/w/1000/i/33b05354da86cc4357fc1539dfb52ae2f11f0b091e10337d58932642d3438169/website-16.jpg" /> <img width="11993" height="1747" width_o="11993" height_o="1747" data-src="https://freight.cargo.site/t/original/i/bfab853f868950e4279fdee4d808ca7fd433cde329ebfdcb73ccb1d76566bdf9/website-18.jpg" data-mid="95404712" border="0" src="https://freight.cargo.site/w/1000/i/bfab853f868950e4279fdee4d808ca7fd433cde329ebfdcb73ccb1d76566bdf9/website-18.jpg" /> Image credits: Cincin